STRATEGI PROMOSI SHIROKUMA CAFE DI MASA PANDEMI

<p><em>The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during attract customers. qualitative research collecting data interviewing, observing, as well documenting gathered from both head office employees Cafe. shows that activities carried sales promotion, advertising utilizes social media, namely Instagram, direct marketing using SMS whatsapp inform customers about their latest on going promos. These strategy effective increasing at Café. Promotional not used personal public relations due unsupportive circumstances budget. Café's such advertising, focus media. In order customers, can often hold holding seminars, giveaways, collaborating with bloggers introduce products public.</em></p>